SS24 CAMPAIGN
The balmy days of summer spent outdoors, immersed in the beauty of nature invite us to dress with expression. With themes of the Americana, S/S24 translates into a nostalgic mix of fun stripes, energising brights, and delicate details.
Inspired by the traditional motifs of North America, this season combines bold intarsias with softer prairie aesthetics and consists of easy-to-wear, functional pieces adorned with piping and fringing. Stylised cacti and flowers come to life on garments while traditional crafts of basket stitch and embroidery are refreshed.
Enriched by a warming palette of bold saturated hues including ‘Sole Orange’, ‘Lime Sorbet’, and ‘Cherry Pink’ sit beautifully alongside natural, pastel tones inspired by the landscape of the Great Plains.
